04
Evidence
A working DJ with a logo, a calendar to fill, and no time. The site had to feel like the room he plays and it had to exist by the weekend.
Visit the live site →A brand system, a scroll-choreographed site and an AI hero film, in about 72 hours.
There was a logo. Its palette, its weight and its geometry became the whole system: type pairing, spacing, the way light behaves in the imagery. Deriving a system from a real asset is faster than inventing one and more coherent, because every decision already has something to agree with.
Scroll choreography timed the way a set is timed: tension held longer than feels comfortable, then everything arriving at once. The motion is the argument for booking him; a static page would have described the job instead of demonstrating it.
Generated footage carries the hero, under one non-negotiable constraint: no generated text anywhere in frame, and the real logo composited back over anything the model tried to letter itself. Every loop checked for the seam. Motion that reads as shot, not as synthesized. The moment a viewer clocks it as AI, the booking is gone.
A DJ site has exactly one job. There is a single booking path, protected server-side against the automated junk that finds any public form within days, so the enquiries that arrive are real ones.
What was decided, in the order it was decided. The how stays on my bench — but the reasoning is the part worth showing anyway.